AHL Breaking News: AHL, THC announce major partnership
March 25, 2004

Posted by: Bob Howard
Credit: The AHL.com

AHL, THC announce major partnership

Multi-year strategic marketing and licensing partnership formed

CCM®, Jofa® and Koho® to be Exclusive Equipment Suppliers

SPRINGFIELD, Mass. ... The American Hockey League and The Hockey Company today announced a multi-year, multi-million-dollar partnership that will serve as the foundation for the AHL’s marketing, licensing and on-ice branding strategies for years to come. The agreement was approved by the AHL’s Board of Governors, and will establish THC as the exclusive supplier of sticks, helmets, gloves, pants, jerseys and socks to 26 AHL teams.

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